#NewTone Watch: communications lessons from an expert, Allan Brauer (D). Updated, Brauer apologizes. Update 2, Brauer resigns

**Posted by Phineas

This was an interesting morning on Twitter. After the House voted to pass a continuing resolution that funds the government but provides no money for Obamacare, conservative journalist Amanda Carpenter wrote the following:

Reasonable people can of course disagree on the merits of this move and post their thoughts on Twitter in reply. Which is what Allan Brauer did:

See? That’s a professional handles disagreement on sensitive issues. In fact, Brauer is a Democratic Party official, the Communications Chair for the Democratic Party of Sacramento. So you can bet he knows the fine art of messaging and marketing. In fact, the tag line on his blog reads:

“It matters how you say it!”

Indeed, Allan. Indeed.

Here are some more examples of a professional Democratic communications expert’s concern for a civil tone in politics:

…and…

Actually, yes, Allan. You are.

I’m sure there’s more, including at least one example of the way not to respond to him, but Sacramento County Democratic Party Communications Chair Allan Brauer has blocked me, so I can’t see them.

Darn. I guess I’ll just never be popular with tolerant progressives who wish death on children.

PS: The Chair of the Democratic Party in Sacramento County is Kerri Asbury. If you have a Twitter account, you might want to let her know well her comms guy is doing his job. Politely, of course.

UPDATE: Brauer has apologized, and Amanda Carpenter has accepted:

However, the California Democratic Party doesn’t quite seem to get it:

Sigh. Shouldn’t be surprised. This is the state party of Bob Filner, after all.

UPDATE 2: BrauerΒ resigns:

The Democratic Party of Sacramento County (DPSC) Friday called forΒ and accepted the resignation of its volunteer communications chair following of series ofΒ personal twitter comments directed at GOP staff after Republicans voted to defund PresidentΒ Obama’s health care law.

DPSC chair Kerri Asbury said the personal twitter comments made by CommunicationsΒ Committee chair Allan Brauer were β€œappalling and inexcusable.” She accepted his resignationΒ Friday, and issued the following statement:

β€œThe comments by our volunteer communications chair are appalling and inexcusable. No matterΒ what our political disagreements may be, wishing harm is never an acceptable response duringΒ heated public debate or any other time. Mr. Brauer has apologized for his comments andΒ expressed his remorse.”

viaΒ Legal Insurrection

(Crossposted at Public Secrets)

Comments are closed.