#NewTone Watch: communications lessons from an expert, Allan Brauer (D). Updated, Brauer apologizes. Update 2, Brauer resigns

Posted by: Phineas on September 20, 2013 at 1:33 pm

**Posted by Phineas

This was an interesting morning on Twitter. After the House voted to pass a continuing resolution that funds the government but provides no money for Obamacare, conservative journalist Amanda Carpenter wrote the following:

Reasonable people can of course disagree on the merits of this move and post their thoughts on Twitter in reply. Which is what Allan Brauer did:

See? That’s a professional handles disagreement on sensitive issues. In fact, Brauer is a Democratic Party official, the Communications Chair for the Democratic Party of Sacramento. So you can bet he knows the fine art of messaging and marketing. In fact, the tag line on his blog reads:

“It matters how you say it!”

Indeed, Allan. Indeed.

Here are some more examples of a professional Democratic communications expert’s concern for a civil tone in politics:


Actually, yes, Allan. You are.

I’m sure there’s more, including at least one example of the way not to respond to him, but Sacramento County Democratic Party Communications Chair Allan Brauer has blocked me, so I can’t see them.

Darn. I guess I’ll just never be popular with tolerant progressives who wish death on children.

PS: The Chair of the Democratic Party in Sacramento County is Kerri Asbury. If you have a Twitter account, you might want to let her know well her comms guy is doing his job. Politely, of course.

UPDATE: Brauer has apologized, and Amanda Carpenter has accepted:

However, the California Democratic Party doesn’t quite seem to get it:

Sigh. Shouldn’t be surprised. This is the state party of Bob Filner, after all.

UPDATE 2: Brauer resigns:

The Democratic Party of Sacramento County (DPSC) Friday called for and accepted the resignation of its volunteer communications chair following of series of personal twitter comments directed at GOP staff after Republicans voted to defund President Obama’s health care law.

DPSC chair Kerri Asbury said the personal twitter comments made by Communications Committee chair Allan Brauer were “appalling and inexcusable.” She accepted his resignation Friday, and issued the following statement:

“The comments by our volunteer communications chair are appalling and inexcusable. No matter what our political disagreements may be, wishing harm is never an acceptable response during heated public debate or any other time. Mr. Brauer has apologized for his comments and expressed his remorse.”

via Legal Insurrection

(Crossposted at Public Secrets)

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7 Responses to “#NewTone Watch: communications lessons from an expert, Allan Brauer (D). Updated, Brauer apologizes. Update 2, Brauer resigns”


  1. Lynn says:

    Did you mother ever tell you “whats goes around, comes around?” or did you ever hear “I’m rubber, your glue”. May Gd protect your spawn

  2. Steve Skubinna says:

    Yeah, but it’s all Ted Cruz’s fault.

    Nice to see Bush off the hook, even if temporarily.

    Just another instance of “I’m sorry. That I got busted.” Meanwhile, conservatives and libertarians are vile, stupid, hateful Neanderthals.

  3. What ever happened to the old principle of disagreeing without being disagreeable? When emotion takes over the search for truth is lost.

    “Better is a handful of quietness than two hands full of toil and a striving after wind.”–Ecclesiastes 4:6

  4. Carlos says:

    The sad thing is, not only does this Brauer guy not get it, the “powers-that-be” who made him resign don’t “get it” either. They only forced the resignation due to negative public reaction, not because he’s the face of the “tolerant” party of hate.

  5. Tex says:

    Still more proof that the biggest threat to the future of our country and our freedoms comes from the Democratic Party.

  6. EllieP says:

    He was fired. Good. Wonder if #bluenc is taking note….?

  7. Steve Skubinna says:

    I’m not happy he was fired. The Dems need to own this guy.