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-Paul Krugman, NYT columnist & Nobel prize winner - 8/11/10
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The “Green Police” ad
If you’re like me, you got a bit of a kick out of watching the Audi “Green Police” ad during the Super Bowl last night. Here it is again for those of you who didn’t see it:
Reading some of the reactions to it today, though, I see that some people were freaked out about the ad, looking at it as a possible sign of things to come right here in the US. While I can certainly see where that concern comes from, considering the current administation’s ultra liberal agenda on all things “green,” at the same time I can’t help but think this ad did more harm than good to the “Green” movement. The cops arresting private citizens for non-issues like a too-warm hot tub and things of that nature just go to show how ridiculous the whole idea of “green punishment” actually is and I think there would be a major outcry here if anything like that ever happened here and was widely reported by the MSM (big IF there). On the flip side, though, is the issue of another type of “Green Police” punishment – the kind that will hit you right in the wallet:
The ad works for me far better as a warning of an overreaching government dictating choices — like incandescent lightbulbs, paper vs plastic in the grocery store, and choice of cars. Audi may convince some people to look into its clean-diesel offerings, but the ad itself is likely to elicit more concern over the direction of regulatory efforts, especially at the EPA, which declared carbon dioxide a dangerous pollutant last year and has started the effort to regulate manufacturing as a way to get around the legislative hurdles to cap-and-trade bills in Congress.
If the government really does intend on creating regulation over these kinds of choices, a “green police” will not be far behind, although not in the humorous style presented here. It will instead insert itself in home purchases, car choices, energy rationing, and in the use of private property. Government will pick the winners and losers rather than a free people making their own choices, and they will use the power of government to ensure that those winners prevail for the purposes of a governing elite.
Your thoughts?
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To see the other ads that ran during the SB, click here.
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This was a weak year overall for creative Super Bowl commercials, but this was one of the best. I was surprised to learn Audi meant this as a way to kiss up to enviro-groups and show their green street-cred. If that’s the case, it was a failure. I thought it was satire against those groups!
I think Ed had a much better take-away from this, as you show in the quote above.
I’m thankful for the commercial… Now my response to, “paper or plastic” will forever be, “PLASTIC!” then i will bellow an evil laugh and walk out of Albertsons cursing the environment.
It was a futuristic example of what the coming theocracy will be like.
Ya know, I can’t remember any traditional religion here in the United States (with the possible exception of Islam, but that’s for another day) going anywhere close to those extremes, even before the founding of our country, but I can sure see where the religious environuts are taking their religion.
As proof, I give you Audi’s reaction to what everyone thought was a satire: they were dead serious.
The ad is funnier the day after, but I was freaked out when it first aired. Liberals are willing to justify anything as a means toward their vision of “the collective good.”
When the commercial first started, I thought, oh, another tree-hugger commercial, but as the situations got more ludicrous, I was wondering what conservative group had the cojones to do a “look where excessive environmentalism is going to lead you” ad. And then it turned out that the joke was on me, because it was a (semi)serious car commercial.
Ah, well, at least I always know where I stand with Betty White and Abe Vigoda.
Excellent satire, whether intended or not.
Carlos – the real beauty of that ad is that not only were they dead serious about their car passing muster with such rampant Greeniac nanny-staters, they thought that that view of the future was a GOOD thing!
The Tebow ad was inoffensive. We’ll see if it directs any traffic to Focus, at least, any traffic that wasn’t in Focus’ corner already. The Pledge of Allegiance to the Debt ad was pretty good – that one really surprised me.
But THIS ad was the best thing conservatives could have hoped for. That was enough to really scare people. Did I see some Jackboots on those guys?
I was only half listening when the ad initially ran, but I thought it was meant to be funny and thought provoking, not about a car. And isn’t Audi owned by Ford, one of the car makers in America that didn’t need bailing out?
Motto: Everyone is looking to cash in on the green (money, that is) that the green (environmentalist) industries will get from a red(bankrupt) government.
How’s that gonna work for ya?
LC, regarding the Tebow ad, one of the main complaints has been it promotes violence against women. Quite a stretch, but why don’t we hear about that same violence in the White/Vigoda ad? Do they think that Ms. White is not a woman?
I have read where Greenies are all a twitter about this ad. As if it is their version of “I have a dream”. The truly ironic thing is they are the ones who usually start screaming the nazi accusations, yet are too stupid to realize just how close they are.
Other than that I loved the ad. LOL
– Lorica
It’s not really a joke and it’s not really funny, not when some of that stuff is already happening in some parts of the world. Check your Libertarian blogs out of UK for info. The green police already exist there and they’re here in the US, especially along the west coast cities, such as San Francisco.
I won’t spoil your fun researching by telling you just what those “green” (and in some cases “health”) “crimes” are and the punishments being doled out, but some are calling Green the New Red – and they’re quite right in fearing it – because it is really happening now. It’s not just wild speculation or a “joke” – at least to some of us who have experienced the rough end of the stick for our “crimes” and “sins” and see what’s happened to others.
Sarah, I’ve always wondered how leftists/socialists/enviroweenies get off calling conservatives “Nazis,” since that indicates National Socialist?
I don’t mind being called a knuckle-dragger or backwoods or any of a number of other things, but I really get torqued when I’m called a socialist of any stripe.
And Nazi tactics certainly fit this administration better than any other American administration in history.
Actually, Carlos, they don’t fit this Administration QUITE as well as they did the Woodrow Wilson administration. But give Obambi time – they’ll get there. They’re still learning, after all, the little dears.
And your earlier question about the Betty White ad – remember, they don’t care about White or Mrs. Tebow at all. They were grasping for SOMETHING, Anything, to use against that Tebow ad, because they knew they couldn’t answer it directly.
(Except for out in the Fever Swamps of the left. I think I saw a comment somewhere about how li’l Timmy tried to kill her while in the womb and now he’s trying to finish the job. These people really are certifiable.)
Sarah, I get your point about it not being a joke and happening now – that’s why that ad was so important. I love it because it was a wake-up call.
This was Crap and Trade in action! Barack Obama’s America.
It was a great ad…not many commercials keep ‘em talking for as long!
Upon further reflection, I’m beginning to think this ad will do for Audi what the talking Chihuahua did for Taco Bell in the 1990s: succeed at getting everyone to talk about what a cool commercial that was, but fail to persuade anyone to purchase the product. In fact, I suspect that if one were to do a Venn diagram of ads that entertain vs. ads that succeed, you’d find the sliver of overlap between the two circles to be remarkably thin.