Imagine that!

Study links teen sex to TV sexual content

Young people who watched a lot of television with sexual content were about twice as likely to start having intercourse during the subsequent year as those with little exposure to televised sex, researchers found.

High exposure to TV sexual content among those age 12 to 17 also was linked with a lower but still substantially increased risk of starting non-intercourse behavior, including passionate kissing and oral sex, the researchers found. Even shows that only refer to sex but don’t depict it had the effect, they found.

“Exposure to TV that included only talk about sex was associated with the same risks as exposure to TV that depicted sexual behavior,” said Rand Corp. behavioral scientist Rebecca Collins and colleagues.

From innuendoes to depictions of intercourse, sex is pervasive on TV, present in about two-thirds of all shows other than news and sports, and teens watch an average of three hours of television daily, previous research has shown.

TV thus “may create the illusion that sex is more central to daily life than it truly is and may promote sexual initiation as a result,” the researchers said.

“When they’re watching it for three hours a day, it really does become their social world. Those characters are people they identify with and pay attention to,” Collins said.

TV sex rarely deals with negative aspects that most teens aren’t prepared to deal with, including unwanted pregnancy, AIDS and other sexually transmitted diseases, she said.

That “sends kids the message that everybody’s having sex and nobody’s thinking about responsibility and nothing bad ever happens,” Collins said.

The study appears in September’s issue of Pediatrics, being released today.

The results are based on nationwide phone surveys of 1,792 adolescents queried in 2001 and again in 2002. Parental consent for participation was obtained before the interviews.

Parents need to do their parts.

And so do the networks.