Very clever anti-Hillary ad

Senator Barack Obama denies his campaign is behind the ad. Hmmmm. Anyway, here it is:

Carla Marinucci at the SF Chronicle did a report on the ad, and here is what other people are saying about it:

Veteran San Francisco ad man Bob Gardner, whose work has included political campaigns for former President Gerald Ford, said the video is “very powerful” in its efforts to call for a generational change in politics.

“It puts Hillary spouting cliche nonsense to the drones — while a fresh face breaks through,” he says. “It’s old versus new.”

[…]

But in the weeks since its early March debut, the expertly created video remix — called a mashup in blogosphere circles — has “changed the zone” between political campaigns, their followers and the Internet, said Simon Rosenberg, president of the Washington-based New Democrat Network, an influential party advocacy group based in Washington, D.C.

With presidential campaigns now poised to spend hundreds of millions of dollars in advertising that will blanket television before November 2008, this seemingly home-produced video — created with software and a laptop, and likely without the benefit of a team of expensive political consultants — opens a new window, Rosenberg said. It has dramatized a brave new world in which passionate activists outside the structure of traditional campaigns have the power to shape the message — even for a presidential candidate.

The ad is proof that “anybody can do powerful emotional ads … and the campaigns are no longer in control,” Rosenberg said. “It will no longer be a top-down candidate message; that’s a 20th century broadcast model.”

I gotta admit, the ad is very good. Very 21st century campaigning – and I wouldn’t doubt for a second that the Obama campaign had something to do with this ad.

What I think would be even cooler, is the same video, with different quotes from Hillary talking about feminism, and then having the woman run up at the end and throw the sledgehammer at the screen, in apparent defiance of ‘the message.’ I’d stand up and applaud that one :D

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