Question of the day

Posted by: Sister Toldjah on September 13, 2007 at 9:21 am

Why did the NYT slash $116,000 off the normal rate of a full page ad for MoveOn.org’s disgraceful ad which essentially called General Petraeus a traitor? Charles Hurt from the NY Post reports:

September 13, 2007 — WASHINGTON – The New York Times dramatically slashed its normal rates for a full-page advertisement for MoveOn.org’s ad questioning the integrity of Gen. David Petraeus, the commander of U.S. forces in Iraq.

Headlined “Cooking the Books for the White House,” the ad which ran in Monday’s Times says Petraeus is “a military man constantly at war with the facts” and concluded – even before he testified before Congress – that “General Petraeus is likely to become General Betray Us.”

According to Abbe Serphos, director of public relations for the Times, “the open rate for an ad of that size and type is $181,692.”

A spokesman for MoveOn.org confirmed to The Post that the liberal activist group had paid only $65,000 for the ad – a reduction of more than $116,000 from the stated rate.

A Post reporter who called the Times advertising department yesterday without identifying himself was quoted a price of $167,000 for a full-page black-and-white ad on a Monday.

Serphos declined to confirm the price and refused to offer any inkling for why the paper would give MoveOn.org such a discounted price.

Well, knowing the NYT, they probably felt bad about charging them the full rate, considering the editorial board normally approves of and runs hit pieces like that against the administration on a daily basis for free.

Contact the NYT and let them know what you think about this:

E-mail: public@nytimes.com
Phone: (212) 556-7652
Address: Public Editor
The New York Times
620 Eighth Avenue
New York, NY 10018

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  • 36 Responses to “Question of the day”

    Comments

    1. Fat Tone says:

      Three reasons at least.

      A) The NY Times is hurting

      B) The NY Times sympathises with moveOnbattery, thus
      tacitly endorsing the ad, with a moonbat coupon.
      C) See A and B.

    2. Lorica says:

      This is going to kill them in the end. If I were any of the people running for President, monthly I would demand a full page ad for the same price. From what I understand of TV commercials, my brother makes them for a local station, by law all political advertising gets the lowest rates that were charged for that year. If these boneheads dropped their rates to such a ridiculous level, then I as a candidate would definately take advantage of it. – Lorica

    3. Leslie says:

      I cannot understand how the Times can legally do this. In the publishing industry, in which I spent my working career, I know that it is illegal to provide favorable discounts to customers. You can offer a larger discount for buying “in bulk.” Amazon and B&N will both get larger discounts because they buy more copies of the books–but they must get identical discounts, typically 50% off publisher’s suggested list price. Mom and Pop stores, which buy fewer copies, get a smaller discount. And if they special-order for you, that discount will be even less–pretty much what you’d get if you ordered the book directly from the publisher’s website.

      Also, there is (or is supposed to be anyhow) a firewall between the business and editorial end of the newspaper.

      I am majorly puzzled by all of this.

      :-?

    4. Fat Tone says:

      Leslie, are you really puzzled by this ?…..were it the Wall Street Journal, I could understand your bewilderment….but this is the NY Times here.

    5. dude1394 says:

      I don’t understand how they can legally do this as well. It would seem like their ad prices would be public knowledge. Looks like someone gave someone a kickback.

    6. daveinboca says:

      MoveOn made a craptacular move that really bent the tracks for the Democratic Express which was in an elaborate prequel trying to undermine Petraeus’s credibility when the over-the-top ad appeared.

      The specious spurious lying MoveOn guttersniping gave the lie to any Democratic claims to objective analysis. The subsequent cowardice of Clinton and the seven dwarfs [or however many] reveals the craven appeasement Dems make toward ultra-left bloggers.

      Do the Dems believe that the country doesn’t note their craven abject submission to blackmail by MoveOn, who overtly tells them that if they condemn the ad, they will be punished by guttersnipe bloggers in Soros-cide squads?

      These things get out, and the more the MSM like the NYT tries to cover up their discounting the MoveOn ad and other complicity with this outrageous slander of an honorable man, the more the American people will realize that the Mighty Wurlitzer of the left MSM does not have the interests of the USA first and foremost.

    7. benning says:

      Well, it’s just more evidence that the Times is in collusion with the Dems. Or a wholly-owned subsidiary.

    8. Fat Tone says:

      Can you imagine if FOX gave a discounted rate to a right wing org ?

      The world would crumble in the leftosphere. They would go nucking futs.

    9. Vatar says:

      Wouldn’t a $116,000 discount be considered a campaign contribution? I wonder if they have disclosed this contribution?

    10. Chemistry Lesson says:

      Leslie, I’m calling BS.

      It may be “illegal” in some provinces (much like speeding or jaywalking), but papers in NY can charge whatever they want as long as its consistent BY SECTION. How do you know MoveOn wasn’t buying in bulk? How do you know when the insertion order was placed? We’ve known this report was coming since February. What were the rates then? Last minute insertions (like calling today for a quote on an Ad tomorrow) will always be more expensive because if you add a page to an already full publication, they’re not going to kick out the other advertisers, they have to add another sheet of paper (and depending on the layout, one extra page can become 4). Was it part of a make-good (when it has been determined that a pub is at fault for a run error they often “make it up” by just giving free space to the advertiser)?

      For a site that screams BDS at the drop of a hat, you sure do have NYTDS. Maybe Murdoch can buy it and then nothing untoward would ever happen!

      What is illegal/unethical is disclosing to non-involved parties what price people pay to advertise.

    11. NC Cop says:

      For a site that screams BDS at the drop of a hat, you sure do have NYTDS. Maybe Murdoch can buy it and then nothing untoward would ever happen!

      Nah, we don’t need that. After all since the dems have taken the majority in the Senate and the Congress they are going to make REAL changes…….right?

    12. Wouldn’t a $116,000 discount be considered a campaign contribution? I wonder if they have disclosed this contribution?

      That is sure what it sounds like to me, Vatar.

    13. Great White Rat says:

      How do you know MoveOn wasn’t buying in bulk?

      Got any evidence of other ad campaigns they’ve placed? Or that they even have a reduced bulk rate? Or are you just making excuses for the Times?

      How do you know when the insertion order was placed?

      Fair question. Based on the fact that no one at the Times has come forward to mention this factor, it’s a safe bet it had no bearing on the price.

      We’ve known this report was coming since February. What were the rates then?

      Again, if that were a factor, the Times would have pointed to it by now, so the safe assumption is that the rates were no different.

      That last point is an interesting one, though. Assume for the moment that the ad WAS placed last Feburary. That would be before anyone knew how successful the surge was destined to become. Now we already know MoveOn has no credibility, so their copy in February would be the same now as it is today. But what does it say about journalistic standards at the Times if they agreed in February to publish an ad decrying a report that wasn’t even going to be issued for another 7 months?

      As for the ad, it certainly appears to be an in-kind contribution, at least, to an openly partisan organization. I’d like to see some really sharp lawyers go to work on this one…

    14. david foster says:

      There *may* be a legitimate reason for this…prices are often adjusted according to the seller’s estimate of what the traffic will bear. I understand that Guiliani has requested the same rate, so perhaps the NYT response will shed some light on the matter.

      If the ad was discounted because of political factors, then there’s another issue in addition to the in-kind political contribution, and that’s fiduciary responsibility. What right do executives have to turn down money (that belongs to the shareholders) based on personal political beliefs?

    15. Great White Rat says:

      From the NY Post article ST cited on this:

      Citing the shared liberal bent of the group and the Times, one Republican aide on Capitol Hill speculated that it was the “family discount.”

      “I’m surprised they had to pay anything at all for the ad,” the GOP staffer said. “They could have just asked the editorial page to run it and it wouldn’t have cost them a cent.”

      True….the only difference between MorOn.org and the NYT editorialists is that Pinch has the latter clean up their language.

    16. Severian says:

      Chemistry Lesson ignorantly bleated:

      It may be “illegal” in some provinces (much like speeding or jaywalking), but papers in NY can charge whatever they want as long as its consistent BY SECTION.

      Maybe he/she/it should have actually looked up the respective LAWS before spouting off in typical liberalspeak fashion:

      We consulted the Federal Elections Commission’s Campaign Guide for Corporations and Labor Organizations, updated in January, and here’s what it has to say about in-kind contributions (see page 14):

      Services (such as advertising, printing or consulting) are valued at the prevailing commercial rate at the time the services are rendered (i.e., the amount that was paid or would have been paid for the services).

      Discounts are valued at the amount discounted (i.e., the difference between the usual and normal charge and the amount paid by the committee).
      If a company sells an ad worth $167,000 for $65,000, then, that would be an in-kind contribution of $102,000. Corporate contributions to PACs are illegal under the campaign finance laws the Times itself has long championed: “Corporations and labor organizations are prohibited from making contributions in connection with federal elections,” according to the FEC. (A corporation may set up and administer a “separate segregated fund,” or a corporate PAC, which receives contributions from people associated with the company, but it may not contribute to its own SSF or any other federally registered PAC.)

      This from Taranto in the WSJ. Oops, forgot, Chemistry Lesson will just bleat that the WSJ is a neocon mouthpiece, ignoring the facts of the law, the same law that the Times is generally so hot to promote, the campaign finance reform laws. Hey, they are for the most part unconstitutional, no wonder the Times likes them, but as is also typical, it’s do as I say not as I do hypocrisy from the left.

    17. Drewsmom says:

      Reason it was done and allowed, THEY HATE BUSH AND WANT US DEFEATED IN IRAQ AND WANTS THE DEMS IN ….
      PERIOD.

    18. Leslie says:

      Whoa Nellie!

      Folks, we have the answer. It’s good to know that the Times may be liberal, but it sure ain’t dumb enough to break the laws.

      Catherine J. Mathis, a spokeswoman for The New York Times Company, said the advertising department does not base its rates on political content. She also said the department does not disclose the rates it charges for individual advertisements. But she did say that “similar types of ads are priced in the same way.” She said the department charges advocacy groups $64,575 for full-page, black-and-white advertisements that run on a “standby” basis, meaning an advertiser can request a specific day and placement but is not guaranteed them.

      So as I originally assumed, the “standby” is apparently the newspaper ad equivalent of buying in bulk in the world of merchandising.

      Read it in context, please, at the Times Website. Here’s a link.

      LINK

      So will the right wing now please damp down the emo and refocus the noise machine on the next item on its agenda.

      And will the left wing now please damp down the emo and refocus the hate machine on the next item on its agenda.

      And will the rest of us kindly consider Occam, and remember that when they hear offbeats behind them, it’s odds-on to be a horse, not a zebra, who’s coming their way.

      <):)

    19. Lorica says:

      Did Guiliani get an ad at the Movon price?? Anyone know?? – Lorica

    20. david foster says:

      Leslie, Occam would surely want us to consider the context. If you’re in a zoo, and the zoo is known for its large population of zebras, then the hoofbeats may *not* be horses….

    21. Leslie, Mathis’ statement doesn’t convince me, especially considering they have rejected advocacy ads that the National Right to Life and Swift Boat Vets both have respectively wanted to run in the past.

    22. Severian says:

      Leslie, Mathis’ statement doesn’t convince me, especially considering they have rejected advocacy ads that the National Right to Life and Swift Boat Vets both have respectively wanted to run in the past.

      And we all just know that the NYT never lies. :-"

    23. Big Bang Hunter says:

      - Just so we’re perfectly clear: Nobody is accusing the NYT of being impartial or unbiased.

      - BBH – **==

      (Footnote: “standby” rates are offered when an ad space is not being bid on at a brisk rate to insure sales. It means that it stands as long as no one else bids higher. with 100’s of ad managers fighting for ad space this appears to be a lame attempt at CYA, or maybe this is what Hillery was alluding to the other day with her “suspending disbelief” comment.

      - Rudi’s ad was posed to run today, apparently at the same rate. We’ll see. ST has some aditional events on this dustup to follow)

    24. Lorica says:

      Ohhhhh so if it is a slow Ad day, they give that price to anyone. Not cuz they want to do favors for people they identify with. I will believe that as soon as I get my “Vast Right Wing Conspiracy” apology. =)) Is there a hold my breath Emo that turns blue?? I could really use one right now. =)) – Lorica

    25. forest hunter says:

      Truth in advertising and yes………..the Honorable General has de facto *betrayed* them (read – not us). By them, I refer to the al-qaeda allied elements fostered by Moron.org and the DBM’s insipid reports, rife with lies and inuendo. Enemies of the US have been exposed and by doing so concievably a form of betrayal is directed towards them. But enough about the Congress critters with a *D* in front of their name…….

      Essentially, when the truths are known proper judgement can rule the day, not emotional BDS kneejerk reactions.

      Didn’t the dhimmicRats request this report/hearings?

      Have any of these D’s ever thought to ask what it is that they could do to expedite a successfull mission in the ME or the WOT in general?

    26. G-Monster says:

      just when you thought the ny times and moveon.org couldn’t go any lower, they’ve sunk to new lows

    27. Jim Harrison says:

      Somebody has to point out that Petraeus is a brown nose. If we really had a free press in the U.S., Pretraeus’ track record as an administration shill would have been obvious–c.f. his infamous Op/ed just before the 2004 election.

      Everything touched by Bush et. al. becomes corrupted, but self-promoting military officers with political ambitions of their own don’t take a lot of corrupting.

    28. Great White Rat says:

      self-promoting military officers with political ambitions of their own don’t take a lot of corrupting.

      Stick to the topic, Jim. We’re not talking about Wesley Clark here.

    29. Big Bang Hunter says:

      - Jim……the Left just did a masterful crack back block on the Dems, and I’m not so sure they didn’t do it to “punish” their lap dog party unfaithfuls, who have not been able to force the US out of Iraq. After all, as they themselves put it: “We bought and payed for it, now its ours.”

      - Oh. And BDS is so yesterday. You need to brush up on the talking points.

      - Make nice, or Hillery may refuse to give you your “jewels” back.

      - BBH – **==

    30. NC Cop says:

      So, Jim, since you know so much about the military men in charge, and apparently their careers, who do you think would have given a fair and honest report about what’s going on in Iraq?

      Of course, judging by your propaganda speech that would obviously be someone who agrees with you.

    31. Lorica says:

      Somebody has to point out that Petraeus is a brown nose. If we really had a free press in the U.S., Pretraeus’ track record as an administration shill would have been obvious–c.f. his infamous Op/ed just before the 2004 election.

      Actually I was just reading an opinion piece on Gen. Petraus, and in it, he clearly states from the onset of this war, which Petraus was there from the very beginning, that he is uncertain who was going to win and what exactly the end was going to be like. This is the right man for the job, and he is doing what he has established his military career in. Read his bio in Wikipedia. This man was shot in the chest during a live fire exercise and returned to his command a few days later. The more I read about him, the more impressed I am by him. – Lorica

      LINK

    32. Jim Harrison says:

      Buhbye, loser.

    33. Lorica says:

      If these boneheads dropped their rates to such a ridiculous level, then I as a candidate would definately take advantage of it. – Lorica

      Now that Rudy got his ad what how fast Hillary and Obama whine for theirs. – Lorica