Joy Behar: A “non-partisan personality”?

That’s not exactly the description I’d use for The View’s resident blowhard, but HLN apparently thinks differently (via Noel Sheppard):

NEW YORK (AP) – Joy Behar of “The View” should feel comfortable when her prime-time HLN talk show debuts on Sept. 29. The network formerly known as CNN Headline News is making headway with women, even if that wasn’t necessarily the game plan.

Behar, at 9 p.m. ET on weeknights, will follow hour-long shows by Jane Velez-Mitchell and Nancy Grace (a Grace rerun airs at 10).

[…]

HLN sought a lineup of opinionated but non partisan personalities that could distinguish itself from other news networks, primarily corporate cousin CNN, said Ken Jautz, executive vice president of CNN Worldwide and chief of the network.

“They focus more on lifestyle and water-cooler topics than Beltway topics,” Jautz said. “These are topics that address everyday lives.”

To see just how “non-partisan” Behar can be, click here.