Sex cues ruin men’s decisiveness
Catching sight of a pretty woman really is enough to throw a man’s decision-making skills into disarray, a study suggests.
The more testosterone he has, the stronger the effect, according to work by Belgian researchers.
Men about to play a financial game were shown images of sexy women or lingerie.
The Proceedings of the Royal Society B study found they were more likely to accept unfair offers than men not been exposed to the alluring images.
The suggestion is that the sexual cues distract the men’s thoughts, preventing them from focusing on their task – particularly among those with high natural testosterone levels.
Well my goodness – we’d have never known that if it weren’t for this study!
I will never in my life understand why universities and companies conduct studies on things that are so obvious. Next thing you know, some higher learning institution out there will conduct a study, the results of which will be that women like to shop more than men