Warner Todd Huston has the details:
Outrageously, a new live-action movie based on the G.I. Joe toy line might see Joe’s American soldier identity scrubbed to be replaced by membership in an “international force based in Brussels.” The news site, IGN Entertainment, a site that reports on the gaming, comics and movie industries, has the scoop on the upcoming live-action G.I. Joe movie that Paramount is launching and it is looking like the G.I. Joe that we all loved, that “real American hero” is going to be replaced with “Action Man” a member of an “international operations team.” It appears that the American soldier, a liberator and protector, isn’t a good enough role model for the execs at Paramount!
Paramount is even turning Joe’s name into an acronym adding insult to injury. Instead of just being the main character’s name, it will become G.I.J.O.E., meaning “Global Integrated Joint Operating Entity.”
Whatever the case, we have another U.S. based entertainment giant ashamed to be Americans. This is par for the course for Hollywood, sadly. It should be recalled that the last Superman movie dropped the American part of Superman’s tag line, “truth, justice, and the American way” because it had American in it, not to mention that every Iraq war movie coming out has an anti-American point of view. So, with that in mind, it is hardly surprising that G.I. Joe is doomed to be denuded of his American identity by a weak-kneed and unpatriotic Hollywood.
And let’s not forget what happened to Captain America. Not part of the entertainment industry, no, but a part of the “arts community” all the same, which obviously includes the entertainment industry.
Here’s Fox News’ report on the new “Global Integrated Joint Operating Entity.”
The Wolf at Blackfive’s blog says it best:
Hasbro representatives have said: “There are always challenges … G.I. Joe is not just a brand that represents the military, it also represents great characters,” he told AdAge.com. “We’ll weigh our options. Clearly we do a lot of work on consumer insight.”
Get a clue guys- GI Joe represents the Soldiers in kids minds; their fathers, mothers, aunts, and uncles. Brothers and sisters. This is uniquely American. You are destroying a revered brand with this crap.
Hat tip: Stop The ACLU