Obama Olympic advertising campaign confirmed

I first blogged back in JuneÂ about the possiblity that the man with an Olympic-sized ego would be running a massive ad campaign during the summer Olympics.Â It’s now been confirmed that he will do just that:

WASHINGTON (AdAge.com) — It’s official. Sen. Barack Obama’s campaign will be among the TV sponsors of NBC Universal’s Olympics coverage. In the first significant network-TV buy of any presidential candidate in at least 16 years, the Obama campaign has taken a $5 million package of Olympics spots that includes network TV as well as cable ads.

According to NBC’s political file, the campaign had initially requested information about 500,000, $2 million and $4 million package of Olympics spots. The network also offered the candidate a $10 million package.

Only one question remains: Will Obama claim to be a gold medal winner before he’s even taken part in the competition?Â

2 Responses to "Obama Olympic advertising campaign confirmed"

Anthony (Los Angeles) says:

July 23, 2008 at 9:54 pm

Does he get East German judges doing the scoring?
Howard says:

July 24, 2008 at 2:38 am

Aw c’mon … the Olympics are supposed to be non political. Just because a candidate has the dough, doesn’t mean it’s right to use these games for personal political gain. The credo of the Olympics is … It’s not whether you win or not, it’s how you play the game. Once again, it appears that Obama will disregard and disrespect any and all traditions in order to win. Once again, Obama will do anything, or say anything to win. The end does not always justify the means. Extreme arrogance and ambition can be a very distasteful character flaw.

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